Penske Media Corporation Launches “Hail the Heroes” Initiative Alongside Team Rubicon to Raise Funds for COVID-19 Relief

May 7, 2020 (New York, NY) — Today, at 7pm ET, in a round of virtual applause, Penske Media Corporation (PMC) launched “Hail the Heroes,” a thank you initiative to raise funds for Team Rubicon and their efforts around the COVID-19 crisis. Leaders from across PMC’s portfolio of media brands, including Rolling StoneVarietyWWD, and Deadline, have joined together with luminaries in the entertainment, fashion, beauty, sports, music, and art industries to express a collective gratitude for those working on the frontlines of this pandemic. The call to action video drives awareness and funds for Team Rubicon’s #NeighborsHelpingNeighbors initiative, which supports COVID-19 responses around the country. PMC has made a donation to Team Rubicon’s COVID-19 efforts, in addition to matching all PMC employee donations.  

To see the video and donate, visit 

The coronavirus pandemic has created an unprecedented effect on the world, and PMC wants to do its part to acknowledge the incredible sacrifice and heroism shown by the healthcare workers, grocery store clerks, delivery people and other individuals on the frontlines of this crisis. PMC’s 20 brands and over 120 people in the industries they cover have put together a video expressing their gratitude. The video includes thank you messages from Sting, Chelsea Clinton, Billy Porter, Liam Payne, Julianne Moore, Tommy Hilfiger, Mark Cuban, Meghan McCain, Joel McHale, Abigail Breslin, Kimberly Williams Paisley, Sophia Bush, Alyssa Milano, Swizz Beatz, Lake Bell, Ty Burrell, Connie Britton, Kristin Chenoweth, Rob Riggle, Chloe Grace Moretz, Shaggy, and dozens of others. 

PMC has partnered with Team Rubicon, a 501(c)(3) non-profit that utilizes the skills and experiences of military veterans and first responders to rapidly deploy emergency response teams. Amid the COVID-19 outbreak, the organization launched the #NeighborsHelpingNeighbors initiative, providing volunteers, known as Greyshirts, the opportunity to perform safe individual acts of service to help vulnerable neighbors that may need support. Greyshirts are also providing assistance through food banks and delivery services to food-insecure populations, while helping with coordination and logistics to best support those in temporary quarantine.  

Giving back is a core value at Penske Media Corporation and is at the crux of PMC Cares. Employees at PMC donate 2% of their time or income annually to non-profits in their communities. In addition to funding employees’ volunteer hours, PMC also provides in-kind and cash donations to 501(c)(3) organizations throughout the year via media partnerships, charity-highlighting events and fundraising contributions. During the current worldwide crisis, PMC is proud to partner with Team Rubicon. 

About Penske Media Corporation:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHerHollywoodLife, Gold Derby, Sportico, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired. 

About Team Rubicon:

Team Rubicon is a 501(c)(3) non-profit that serves communities by mobilizing veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises. Built to serve, Team Rubicon has adapted its capabilities to respond to the COVID-19 outbreak, providing assistance such as delivery service for food-insecure populations, coordination and logistics support for those in temporary quarantine, as well as individual volunteers inspired by action to help their neighbors leveraging the safety guidance. Additionally, Team Rubicon has helped local, state and federal partners with direct medical response including running mobile testing sites; decompressing hospitals and providing on-site medical assistance. Visit for more information. 

Media Contacts: 

Penske Media Corporation
Vice President, Human Resources and Corporate Communications
Lauren Utecht 

Director, Communications
Rebecca Bernhard 

Team Rubicon
Head of Communications
Joy Moh 


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