Team Rubicon’s Culture Coin program represents a distinctive way the organization recognizes volunteers—or Greyshirts—who exemplify the veteran-led disaster relief nonprofit’s core values in action. Among these special recognitions is the “Change Your Socks” Culture Coin, which celebrates individuals who demonstrate exceptional care for themselves and their fellow Greyshirts during times of disaster relief.
The Change Your Socks Culture Coin: What It Means
The phrase “change your socks” is a military phrase that has taken on new meaning for Greyshirts and Team Rubicon staff alike. These days, the phrase “Change Your Socks” also embodies the practical wisdom often shared in disaster response environments: a simple act of self-care can have profound impacts on well-being and operational effectiveness. While commitment to the mission is good, in a disaster zone, the risk of burnout is too real. In Team Rubicon’s culture, the phrase has evolved to represent the deeper commitment to caring for one another in meaningful ways.

Maintaining life’s priorities is vital to a Greyshirt’s service with Team Rubicon. The Change Your Socks Culture Coin coin exemplifies those who understand that the work we do at Team Rubicon can be hard, stressful, and taxing, and are aware that we are on a long march, not a sprint. Therefore, we must take breaks, change our socks, and ensure others are doing the same.
The Change Your Socks culture coin is awarded to Greyshirts who demonstrate exceptional stewardship of Team Rubicon’s greatest asset: each other. This recognition goes beyond simply identifying someone in need—it requires taking extraordinary steps to support a fellow Greyshirt, helping them reach a place where they can invest in themselves.
The 2024 Change Your Socks Culture Coin Recipients
Sue Johnson

Sue Johnson’s contribution to Team Rubicon comes through her extraordinary hospitality and care for Greyshirts during operations and training events. Understanding that disaster responders are often far from their homes and families during difficult circumstances, Sue consistently goes “above and beyond” to support them.
Her focus on providing excellent food and creating a welcoming environment helps Greyshirts maintain their physical and emotional well-being during challenging deployments. This dedication to caring for her fellow team members exemplifies the spirit of the Change Your Socks recognition.
Caitlin Kohl

Caitlin Kohl demonstrated exemplary leadership during a forward operating base (FOB) demobilization—a typically hectic and demanding time. Despite the significant pressures of closing down operations, Caitlin prioritized the needs of a fellow Greyshirt who needed to attend a funeral service for a fallen comrade.
She personally ensured that travel arrangements were changed to accommodate this important personal need. Beyond the logistical support, Caitlin offered much-needed moral support and empathy during a difficult time, exemplifying the compassionate leadership that Team Rubicon values.
Cole LaFazio

Cole earned the Change Your Socks recognition by stepping up as a true leader during an emotionally challenging situation. When an advanced sawyer Greyshirt faced a difficult and emotional event, Cole recognized the immediate need and provided crucial support.
Cole’s steady presence became the foundation that allowed the rest of the team to follow his example. His ability to maintain composure while offering genuine support demonstrated exactly the kind of exceptional stewardship that the Change Your Socks coin represents.