The Birth of a Powerful Partnership.
A rugged, all-American brand like Carhartt needs a philanthropic partner with a similar spirit. So when Carhartt first offered to support our 2017 Hurricane Harvey reconstruction efforts with funds and 15,000 of their T-shirts, the alliance was a no-brainer. Today, our resilient relationship continues, underpinned by a love of putting in work to help those in need—and not being afraid to dirty our hands (or clothes) in the process.
Our Alliance in Action.
Our collaboration with Carhartt in post-Harvey Houston was only the beginning; in the years since, we’ve built a lasting partnership and launched initiatives that best exemplify both brands.
- The Official Grey Shirt of the Greyshirts – In 2020, the new Carhartt Force® T-shirt became the centerpiece of Team Rubicon’s volunteer uniform: the namesake Grey Shirt.
- Putting the Force Tee to the Test – Our partnership manifested as a cause marketing campaign that included TV spots, online ads, press releases, and social media amplification, proving that if the tee can withstand the work Team Rubicon does before, during, and after disasters, it can hold strong for anyone and anything.
- For the Love of Labor – Team Rubicon was selected for Carhartt’s annual “For The Love of Labor” campaign which highlights their commitment to future trades workers. During Labor Day weekend 2023, all proceeds from Carhartt.com and Reworked.Carhartt.com were donated to Team Rubicon’s future program, which will train the new generation of skilled trades labor to support the growing gap in this field.
The Ripple Effect of Real Change.
Thanks to the extraordinary commitment behind our Carhartt collaborations, we’ve managed to amplify our response efforts and overall reach.
1.5 Million YouTube Views Branded videos put plenty of eyes on our shared mission, garnering more than 1.5 million views on YouTube
$200,000 Donation Carhartt initiated our partnership with a $200,000 donation, supporting our ongoing mission at the time: rebuilding homes and communities post-Hurricane Harvey
$2 million Proceeds Across multiple cause marketing and other campaigns, our Carhartt x Team Rubicon partnership has brought in more than $2 million
Carhartt Force® Tested by Team Rubicon
More Brands Joining Forces with Team Rubicon.