T-Mobile: Scoring Runs and Raising Funds.

T-Mobile leveraged their existing relationship with Major League Baseball (MLB) to capture the audience on their biggest stage, the Playoffs and World Series. This allowed our team to raise millions in disaster relief funds and spread our message to millions of sports fans, too.

The Birth of a Powerful Partnership.

When Hurricanes Harvey, Irma, and Maria struck in 2017, we knew we needed to take action—and so did T-Mobile. Together, we kicked off an MLB-supported omnichannel campaign including in-stadium, social media, and text that raised awareness and funds for those affected by these disasters. The multi-million dollar success of our first effort—along with our shared commitment to supporting our veterans—has seen a simple initiative evolve into a lasting campaign.

“Team Rubicon shares T-Mobile’s commitment to serving communities in their times of need, and it’s a privilege to support their life-changing work.”

Mike Sievert, CEO of T-Mobile

Our Alliance in Action.

Since joining forces with T-Mobile, we’ve channeled the excitement of post-season baseball into a movement that’s uplifting Americans. Here are some of the most notable moments from our Home Runs for Hurricane Recovery (HR4HR) initiative:

$10,000 Per Home Run T-Mobile took to social media after the particularly devastating 2017 hurricane season and launched the first HR4HR, pledging $10,000 per post-season home run and an additional $1 for every Tweet and Instagram post tagged with #HR4HR.

$1 Million In a Few Hours In 2018, #HR4HR took an exciting twist as it was included in the All-Star Homerun Derby at Nationals Stadium in Washington, D.C. Every single home run sparked a “Magenta Moment,” where the entire stadium flashed magenta and the jumbotron displayed the latest tally of funds raised. It was an immersive, experiential marketing campaign that few fans will forget—and that raised over a million dollars in just a few hours.

$5 Per Fan Text Five years after the initial campaign launch, T-Mobile stepped their game up, adding a text-to-donate option for baseball fans looking to make a difference. With every fan text, T-Mobile donated $5.

Some of baseball’s biggest stars joined the campaign by lending their voices to support #HR4HR and Team Rubicon. This resulted in multiple 15-, 30-, and 60-second spots running on all digital platforms in both English and Spanish, helping Team Rubicon reach even more fans.

The Ripple Effect of Real Change.

Through our multi-year campaign with T-Mobile, we’ve hit several grand slams with effective, high-reach marketing that brought more attention to Team Rubicon, T-Mobile, and our joint cause.

  • Since 2017, T-Mobile has helped raise more than $6 million for Team Rubicon’s disaster recovery efforts
  • In its first year, our initiative with T-Mobile racked up an impressive 2 billion total social impressions with 46.5 million on Twitter alone and 776,000 direct mentions of #HR4HR
  • The original “Home Runs for Hurricane Recovery” campaign earned the mobile carrier two marketing accolades—a bronze Clio Sports Award and a Shorty Award in the Technology category—and accounted for 2 of the top 4 ads from the Big 4 wireless carriers in 2017

“T-Mobile’s support of our mission has been critical to Team Rubicon’s growth and impact since we first joined forces.”

Art delaCruz, CEO of Team Rubicon

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