Cause Marketing Partnerships
71% of consumers said they would purchase from a purpose driven company over the alternative. [1]
Cause marketing partners engage consumers through promotions that help raise funds to support Team Rubicon’s mission of serving global communities before, during and after disasters. You can participate in these consumer promotions to show your support of Team Rubicon.
For more information about strategic partnerships, please email [email protected]
From September 19 through November 27, 2023, Bungie will feature Team Rubicon within their popular "Destiny" video game franchise. Destiny players will be able to buy an "emote" (character), automatically triggering a donation to Team Rubicon of between $2.75 and $3.50, depending on the level of in-game purchase. Bungie has committed to a $100,000 minimum donation.
Carhartt is furthering their support of Team Rubicon through their “For The Love of Labor” campaign on 9/4/23. This Labor Day, Carhartt is donating 100% of their Labor Day sales on Carhartt.com and Reworked.Carhartt.com to Team Rubicon’s new program dedicated to training future skilled trades workers.
eBay is home to one of the world's largest and most active giving communities. From Aug. 21-28, 2022, all eBay users will be given the chance to donate $1, $2, $5 or $10 to Team Rubicon during checkout.
Gerber, a leading direct supplier of mission-essential knives, tools, and equipment to the US Military, supports Team Rubicon by donating 10% of all proceeds made during the month of September through www.gerbergear.com in acknowledgment of National Preparedness Month.
Gerber’s partnership with Team Rubicon extends several years, offering support through product donations for volunteer member kits, event attendance, a portion of website sales, and $1 donated to Team Rubicon for every unit sold of Gerber’s MP600 and Paraframe products sold through Home Depot.
Gerber products deploy alongside Greyshirts to serve worldwide in disaster zones.
In 2021, Mechanix Wear joined forces with Team Rubicon on the launch of the Response Emergency Defense (R.E.D.) product line for Emergency Preparedness Month. As an Industry Leader in Hand Protection, Mechanix Wear was proud to support Team Rubicon and their continued commitment of providing pivotal disaster relief no matter where it strikes by pledging to donate 10% of all R.E.D. product sales to Team Rubicon’s relief efforts.
Throughout the MLB Postseason (October 7 through November 5, 2022) by texting “RELIEF” to 595959, T-Mobile will make a one-time donation of $5 on your behalf, up to $500,000, to Team Rubicon. Text messaging charges may apply. T-Mobile also will donate $5,000 per home run hit this postseason, up to $500,000, for a total donation of up to $1 million.
U.S. AutoForce and their foundation, the Schmidt Family Foundation, are proud to partner with Team Rubicon. Participating U.S. AutoForce Tire One dealers will donate $10 to Team Rubicon for every set of four tires* purchased, from November 11 through December 25, 2022. The Schmidt Family Foundation, on behalf of U.S. AutoForce, will then match each $10 donation, up to a total match gift of $100,000.
* Purchase must be made during the campaign dates and valid for passenger / light truck tires only.
Wayfair, the online home store for furniture, décor, outdoor living and more, is proud to partner with Team Rubicon. Wayfair is giving their customers the option to add a donation to their online order to support Team Rubicon’s work during times of disaster.
[1] Porter Novelli, 2021, Purpose Perception: Porter Novelli’s Implicit Association Study
Partnership Requirements
- Team Rubicon requires that all legal and Better Business Bureau requirements for cause marketing partnerships be fulfilled to establish a relationship. Our team is here to support you in making sure all requirements are met.
- Team Rubicon partnerships are designed to promote mutual benefit to our partners and our brand. Based on the nature of our humanitarian work, Team Rubicon is currently unable to consider funding or partnership proposals from businesses in the following industries: adult content or entertainment, tobacco/e-cigarette/vapor, cannabis, or arms.
- Team Rubicon’s name and/or logo can only be used with express permission.
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