Cause Marketing

Conscious Companies. Consumer Promotions.

As our co-founder, Jake Wood, always says: “There are a dozen things more important than money, but they all cost money.” Our cause marketing partners keep our mission funded through mutually beneficial promotions that engage consumers.

Beyond supporting our operations, participating companies are creating a platform for more meaningful connection with their communities by aligning with a cause their customers and employees will rally behind. After all, studies have shown that 71% of consumers said they would purchase from a purpose-driven company over the alternative. [1]

Now’s the time to work with us to create impactful cause marketing campaigns of your own. Whether you’re searching for a new nonprofit partner, looking for ways to connect with your consumers and employees, or are simply ready to invest in TR’s mission, our experienced cause marketing team is ready to help.

See what we’ve done with other purpose-driven companies like yours.

[1] Porter Novelli, 2021, Purpose Perception: Porter Novelli’s Implicit Association Study

A Look at Our Current Cause Marketing Initiatives.

Our corporate partners contribute to Team Rubicon through a number of dedicated, customized channels. By leveraging and aligning with our mission and storytelling, brands turn their existing sales into campaigns for good.

Bungie

From September 19 through November 27, 2023, Bungie will feature Team Rubicon within their popular “Destiny” video game franchise. Destiny players will be able to buy an “emote” (character), automatically triggering a donation to Team Rubicon of between $2.75 and $3.50, depending on the level of in-game purchase. Bungie has committed to a $100,000 minimum donation.

Carhartt

Carhartt is furthering their support of Team Rubicon through their “For the Love of Labor” campaign on September 4, 2023. This Labor Day, Carhartt is donating 100% of their Labor Day sales on Carhartt.com and Reworked.Carhartt.com to Team Rubicon’s new TRades Academy program dedicated to training future skilled trades workers.

eBay

eBay is home to one of the world’s largest and most active giving communities. From September 24 through October 1, 2023, all eBay users will be given the chance to donate $1, $2, $5, or $10 to Team Rubicon during checkout.

Incrediwear

Incrediwear is proud to partner with Team Rubicon to serve communities before, during, and after disasters and crises. Throughout the year Incrediwear will be hosting various donation campaigns as well as a year-round option for customers to round up their purchase at checkout, powered by the DailyKarma platform . From July 1, 2024 – June 30, 2025, Incrediwear is committed to donating $100,000 to Team Rubicon.

Southwest

Southwest Airlines members can donate their Rapid Rewards Points to Team Rubicon through Southwest’s Points for a Purpose program. These donated points allow Team Rubicon to get out into the field more quickly to serve communities before, during and after disasters and crises.

To donate or to receive additional information, visit southwest.com/pointsforpurpose

T-Mobile

T-Mobile’s Home Runs for Hurricane Recovery (#HR4HR) campaigns, in partnership with the Major League Baseball Playoffs and World Series, have generated millions of dollars and captured the attention of hundreds of millions of fans since 2017. This omnichannel campaign leverages T-Mobile’s sponsorship of MLB to drive fan and audience awareness of those affected by natural disasters.

Wayfair

Wayfair is proud to support Team Rubicon, an international non-government organization specializing in disaster response. 100% of consumer donations through Wayfair, regardless of the amount, will go directly to support Team Rubicon and their mission to provide relief to those affected by disasters or crises, no matter when or where they strike. Between August 8, 2022, and August 8, 2024, Wayfair has committed to donating a minimum of $50,000 per year to Team Rubicon.

Prerequisites to Team Rubicon’s Cause Marketing Program.

Interested in partnering with us? Check out the basic requirements below, and then contact us for next steps.

All potential cause marketing partnerships must meet the legal requirements established by the Better Business Bureau and other governing bodies. (We’ll be happy to lay out the details, and help your organization check all the boxes.)
Due to our humanitarian mission and World Health Organization (WHO) partnership, we are currently unable to accept funds from companies in these industries:
- Adult content/entertainment
- Tobacco/e-cigarette/vapor
- Cannabis
- Arms
All corporate fundraising efforts must be pre-approved by Team Rubicon. Any unauthorized use of Team Rubicon’s name and/or logo is strictly prohibited.

You’re in good company.

Team Rubicon partners fuel the mission in many ways and maximize our service.

Explore Current Partners