867,114 individuals served
30,621 volunteers deployed
12 countries of operation (beyond the U.S.)
The Birth of a Powerful Partnership.
In their search for a global nonprofit with a mentality and mission that matched theirs, Under Armour found a kindred spirit in Team Rubicon. In the thick of our Hurricane Harvey response, we were introduced to UA founder Kevin Plank who, after just one phone call, said, “I want to see your operation on the ground, like, tomorrow.” He was there with our Co-founder Jake Wood the next day.
That was back in 2017—the beginning of a transformative multi-year partnership that continues to break boundaries of how we can serve and how many people we can help.
Our Alliance in Action.
Right from the jump, Under Armour and Team Rubicon hit a stride with integrated, innovative, and impactful work. Here are just a few ways the partnership has shown up in the field:
- No Cameras. Lots of Action. TR’s unrestricted Ready Reserve Fund fuels response and recovery operations that never make the news cycle. [The U.S. is hit with 300–350 declared disasters each year] With a shared belief that disaster services should be equitably distributed, UA’s support means we can be there for people in communities big and small when they need us most.
- Mobile Locker Rooms. Removing flood debris is one of the dirtiest jobs a person can do. That’s our 9-to-5 in communities across the country. Driven by the need to keep volunteers clean in austere environments, UA worked alongside us to develop our mission-critical Mobile Locker Room trailers. Better yet? These trailers also doubled as command centers for our on-the-ground operational responses.
- Mobile Operating Bases. In the midst of disaster, it’s difficult to find power, lodging, and connectivity—so we built a multi-trailer configuration to solve that. This small, comprehensive load-out gives us the flexibility to meet the need no matter how challenging the environment is and with no reliance on the grid. This capability allows us full autonomy to support any community in need.
- Official Grey Shirt Provider for TR International. Under Armour generously outfits our kickass International and Medical teams in their signature grey shirts, so our teams are outfitted for any environment while ensuring cohesion and TR brand recognition around the world.
Resolute Sentinel – Guatemala
Under Armour x Team Rubicon: It Matters
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The Ripple Effect of Real Change.
Our partnership with Under Armour is an example we strive to replicate with others. They’ve supercharged Team Rubicon’s capabilities, propelling us to new heights in disaster relief and humanitarian work.
- Thanks to UA, TR has said “yes” without hesitation to large-scale national and international response efforts, including COVID-19 delivering 1.7M vaccinations, helping Afghan Allies start a new life in the U.S., respond to hurricanes in the Gulf, low-attention disasters in Selma, AL, and many more. The long-term partnership has empowered us to serve over 865,000 individuals across all 50 states to date.
- Leading from the front, UA is the founding corporate partner of our International program. Embodying TR’s vision for reimagining humanitarian efforts globally, UA initiated a multi-million-dollar matching campaign, validating our expansion and giving new donors a chance to double their donations.
- A force multiplier for our International efforts, UA has made it possible for TR to serve people in 12 different countries since 2021. Our highly trained International teams don’t just respond; they also co-create aid programs and build medical capacity that lives on beyond our teams’ support ends and this happens in local communities around the world.
- UA amplifies our mission through their brand and consumer channels including social media collaborations with celebrity ambassadors like Dwayne “The Rock” Johnson and Lindsey Vonn have garnered millions of views as part of co-branded campaigns and put our mission in front of countless new faces.
- And with the 2025 Los Angeles wildfires, their continued funding support allowed TR to work behind the scenes and alongside LA Fire, Police, and Sheriff’s Departments and Public Works. Hundreds of TR volunteers manned checkpoints across LA County offering affected residents vital safety and insurance information, and at times, a shoulder to cry on when visiting their fire ravaged homes for the first time since evacuating. Our Greyshirts helped residents safely and properly don PPE so families could salvage what remained.
As a result of the wildfires in Los Angeles, it was imperative that UA found authentic opportunities to support all those affected by this historic disaster. Our long-term partnership with Team Rubicon reflects our dedication to not just providing resources but also fostering resilience and hope for the thousands in need. We also refused to lose sight of the needs of LA’s community first responders and youth athletes. UA is incredibly proud to work with both the LA Firefighters Foundation and Good Sports, making every effort to find ways to support all athletes. —Flynn Burch, Director, Global Community Impact
Does Your Mission Match Ours?
Elevate your brand—and raise awareness for ours—by aligning with a mission you and your audience believe in.
Does Your Mission Match Ours?
Elevate your brand—and raise awareness for ours—by aligning with a mission you and your audience believe in.