MEMBERS

MEMBERS

On average, Team Rubicon gains 200 new volunteers per week. Large spikes in membership are usually caused by significant natural or humanitarian disasters and individuals’ desire to serve those in need. To engage individuals hoping to assist, Team Rubicon will deploy online recruitment campaigns targeted specifically at veterans and first responders.

Hurricane Harvey provided an excellent opportunity to test a large-scale online recruitment campaign that deployed online ad buys and coordinated efforts with partner organizations, leading to a significant increase in registered members.

MEMBERSHIP DETAILS

TOTAL
MEMBERS

MEMBERSHIP OVER TIME