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Show Me the Value

Calculating the Retail Value of Assistance Provided by Team Rubicon

Accountability is one of Team Rubicon’s service principles. We must earn and retain trust and confidence by maximizing our impact while maintaining fiscal and operational transparency. Leaning into our response to Hurricane Harvey, we recognized it was a pivotal moment to follow through. We launched our Open Initiative to open up our data for you to explore and see how Team Rubicon provides assistance to individuals, families, and communities affected by disasters.

A few weeks ago we temporarily took down the beta version of our Open Initiative. The reason behind the decision was pretty boring — we looked at building a more sustainable and robust platform to share data. Hurricane Harvey is only one of our operations and our Open Initiative vision aspires to allow the public to access information both ahead of and following disasters. In the next few days, we’ll launch our next iteration. It will remain focused on Hurricane Harvey, but will be the scaffolding for information we’ll provide on other operations. Your recommendations and observations will help us as we prepare for the subsequent version.

Ahead of this, we wanted to share one of the new key performance indicators you will be able to explore.

Value. Specifically, the value Team Rubicon provides to families and communities.

To identify the value generated, we worked with one of our partners to utilize Xactimate, an insurance industry standard tool for determining the retail value of assistance provided by Team Rubicon. We put the challenge in front of one our best, Kristen Belden, who has a wicked propensity to learn new systems. Thanks to her and collaboration with one of our corporate partners, Team Rubicon has a means and process to mine and understand our operational data to show the retail value of assistance provided.


The retail value of assistance provided by Team Rubicon in the wake of Hurricane Harvey is estimated at $6.72 million.


This figure is intentionally underestimated as we are easing into this valuation and believe we can further refine our calculations. As an example, this does not currently include the value of mold remediation, which we piloted during Hurricane Harvey.

When the open initiative re-launches, you’ll be able to further see how value delivered to homeowners compares to the investment required to serve them.

To wrap up, we recognize there are other ways of indicating value. We will continue to show the value of volunteer labor as a stand alone, as this can be of value to local government. We are also looking forward to showing the value of our upcoming pilot to rebuild 100 homes in the Hurricane Harvey affected area. More to come.

Corey Eide serves as Team Rubicon's Deputy Director of Field Operations. He's a Southern Californian native but fell for the east coast after living in DC (go statehood!) where he led the modernization of the American Red Cross’ disaster recovery services. Over a decade of experience in the disaster space, he defies the tyranny of precedent and believes disaster survivors demand better. He graduated from Tulane University with a masters in international development where he facilitates learning environments focused on disaster risk reduction, urban disaster recovery, trends in response and recovery and disruptions in the non-profit sector.